:root{--navy:#1b2836;--sky:#5d8bb3;--sky-tint:#eef2f6;--white:#faf7f2;--suede:#d0af99;--rust:#c14f2c;
--navy-70:rgba(27,40,54,.66);--navy-45:rgba(27,40,54,.48);--line:rgba(27,40,54,.12);
--fd:"Bebas Neue","Arial Narrow",sans-serif;--fb:"Lato",-apple-system,sans-serif;--maxw:1160px;--gutter:clamp(1.5rem,5vw,4.5rem)}
*{box-sizing:border-box;margin:0;padding:0}
body{font-family:var(--fb);font-weight:400;font-size:17px;line-height:1.6;color:var(--navy);background:var(--white);-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:var(--fd);font-weight:400;line-height:.98;letter-spacing:.02em;color:var(--navy);text-wrap:balance}
h1{font-size:clamp(2.6rem,5.4vw,4.4rem)}h2{font-size:clamp(1.9rem,3.6vw,2.9rem)}h3{font-size:clamp(1.25rem,1.9vw,1.55rem)}
p{margin:0}a{color:var(--rust);text-decoration:none}a:hover{color:var(--navy)}
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.sec{padding-block:clamp(3.2rem,7vw,5.5rem)}
.divider{border:0;border-top:1px solid var(--line);max-width:var(--maxw);margin-inline:auto}
.eyebrow{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.24em;text-transform:uppercase;color:var(--rust);display:flex;align-items:center;gap:.9rem;margin-bottom:1.4rem}
.eyebrow::before{content:"";width:28px;height:1px;background:var(--rust)}
.lede{font-family:var(--fb);font-weight:300;font-size:clamp(1.08rem,1.6vw,1.28rem);line-height:1.55;color:var(--navy-70)}
.measure{max-width:62ch}.muted{color:var(--navy-70)}
.btn{display:inline-block;font-family:var(--fd);font-size:1.15rem;letter-spacing:.09em;text-transform:uppercase;padding:.6em 1.6em;background:var(--rust);color:var(--white);border:1.5px solid var(--rust)}
.btn:hover{background:var(--navy);border-color:var(--navy);color:#fff}
.tlink{font-family:var(--fb);font-weight:700;font-size:.78rem;letter-spacing:.09em;text-transform:uppercase;color:var(--navy);border-bottom:1.5px solid var(--sky);padding-bottom:3px}
.tlink:hover{border-color:var(--rust);color:var(--navy)}
/* header */
.hd{position:sticky;top:0;z-index:6;background:rgba(250,247,242,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.hd .in{display:flex;align-items:center;justify-content:space-between;min-height:70px;gap:1.5rem}
.brand{display:inline-flex;align-items:center;gap:.65rem;color:var(--navy)}
.brand b{font-family:var(--fd);font-size:1.4rem;letter-spacing:.07em;text-transform:uppercase;font-weight:400}
.nav{display:flex;align-items:center;gap:1.5rem}
.nav a{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;color:var(--navy)}
.nav a:hover{color:var(--sky)}.nav a.on{color:var(--rust)}.nav .cta{color:var(--rust)}
@media(max-width:880px){.nav a:not(.cta):not(.home){display:none}}
/* page hero */
.phero{padding-block:clamp(3rem,7vw,5rem) clamp(1.5rem,3vw,2.5rem)}
.crumb{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--navy-45);margin-bottom:1.4rem;display:block}
.crumb a{color:var(--navy-45)}.crumb a:hover{color:var(--rust)}
.phero h1{margin-bottom:1.2rem}
/* results strip */
.tcards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:2.4rem}
.tcard{background:#fff;border:1.5px solid var(--navy);border-radius:8px;padding:1.6rem 1.4rem;text-align:center;display:flex;flex-direction:column;align-items:center;gap:.4rem}
.tcard .tnum{font-family:var(--fd);font-size:clamp(2.4rem,4.4vw,3.2rem);line-height:.85;color:var(--sky)}
.tcard .tlabel{font-size:.92rem;color:var(--navy-70)}
.tcard .tclient{margin-top:.6rem;font-family:var(--fd);font-size:1.1rem;letter-spacing:.05em;color:var(--navy)}
@media(max-width:820px){.tcards{grid-template-columns:1fr 1fr}}@media(max-width:520px){.tcards{grid-template-columns:1fr}}
/* case cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin-top:2.6rem}
.ccard{display:block;background:#fff;border:1px solid var(--line);border-radius:8px;padding:1.7rem;transition:border-color .15s,transform .15s}
.ccard:hover{border-color:var(--rust);transform:translateY(-3px)}
.ccard .ct{font-family:var(--fb);font-weight:700;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--sky);display:block;margin-bottom:.6rem}
.ccard h3{color:var(--navy);margin-bottom:.5rem}.ccard p{color:var(--navy-70);font-size:.95rem}
.ccard .cstat{margin-top:1rem;font-family:var(--fd);font-size:1.5rem;color:var(--rust)}
@media(max-width:820px){.cards{grid-template-columns:1fr}}
/* case study body */
.cs-lead{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(2rem,5vw,4rem);align-items:start;margin-top:1rem}
.cs-body h2{margin:2rem 0 .8rem}.cs-body p{margin-bottom:1rem}
.cs-body ul{margin:0 0 1rem 1.1rem}.cs-body li{margin-bottom:.4rem;color:var(--navy-70)}
.cs-results{background:var(--navy);border-radius:14px;padding:clamp(1.6rem,3vw,2.2rem);position:sticky;top:90px}
.cs-rlabel{font-family:var(--fb);font-weight:700;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--suede);display:block;margin-bottom:1.1rem}
.csr{padding:1rem 0;border-top:1px solid rgba(250,247,242,.16)}.csr:first-of-type{border-top:0;padding-top:0}
.csr-num{font-family:var(--fd);font-size:clamp(1.9rem,3.3vw,2.6rem);color:#fff;line-height:1;display:block}
.csr-lbl{color:rgba(250,247,242,.74);font-size:.9rem;margin-top:.4rem;display:block}
@media(max-width:820px){.cs-lead{grid-template-columns:1fr}.cs-results{position:static}}
/* aeo stat grid */
.aeo{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem;margin-top:1.6rem}
.aeo .a{border-top:2px solid var(--sky);padding-top:.9rem}
.aeo .an{font-family:var(--fd);font-size:clamp(1.8rem,3vw,2.4rem);color:var(--navy)}
.aeo .an b{color:var(--rust);font-weight:400}
.aeo .al{font-size:.82rem;color:var(--navy-70);margin-top:.2rem}
@media(max-width:700px){.aeo{grid-template-columns:1fr 1fr}}
/* cta band + footer */
.ctaband{text-align:center}.ctaband h2{margin:.2rem 0 .8rem}.ctaband .lede{max-width:50ch;margin:0 auto 1.6rem}
.logos-row{display:flex;flex-wrap:wrap;gap:1rem 2.4rem;align-items:center;margin-top:2rem}
.logos-row .ph{font-family:var(--fd);letter-spacing:.06em;color:var(--navy-45);font-size:1.2rem}
.ft{background:var(--navy);color:rgba(250,247,242,.66);padding-block:clamp(2.4rem,6vw,3.4rem) 1.3rem;margin-top:0}
.ft .g{display:grid;grid-template-columns:1.7fr 1fr 1fr;gap:2.4rem;padding-bottom:2.1rem;border-bottom:1px solid rgba(250,247,242,.16)}
.ft .brand{color:#fff;margin-bottom:.9rem}.ft h4{font-family:var(--fb);font-weight:700;font-size:.7rem;letter-spacing:.15em;text-transform:uppercase;color:var(--suede);margin-bottom:.8rem}
.ft .col{display:flex;flex-direction:column;gap:.55rem}.ft .col a{color:rgba(250,247,242,.78);font-size:.94rem}.ft .col a:hover{color:var(--sky)}
.ft .lg{display:flex;justify-content:space-between;gap:1rem;padding-top:1.3rem;flex-wrap:wrap;font-size:.82rem}.ft .lg a{color:rgba(250,247,242,.6);margin-left:1.2rem}
@media(max-width:820px){.ft .g{grid-template-columns:1fr}}
/* blog index */
.chips{display:flex;flex-wrap:wrap;gap:.6rem;margin-top:2rem}
.chip{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--navy);background:#fff;border:1.5px solid var(--navy);border-radius:100px;padding:.45rem 1rem}
.chip.on{background:var(--navy);color:#fff}
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin-top:2.4rem}
.post{display:block;background:#fff;border:1px solid var(--line);border-radius:8px;padding:1.7rem}
a.post{transition:border-color .15s,transform .15s}a.post:hover{border-color:var(--rust);transform:translateY(-3px)}
.post .pcat{font-family:var(--fb);font-weight:700;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--sky);display:block;margin-bottom:.6rem}
.post h3{color:var(--navy);margin-bottom:.5rem}.post p{color:var(--navy-70);font-size:.95rem}
.post .pmeta{margin-top:1rem;font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;color:var(--navy-45)}
.post.soon{opacity:.7}
@media(max-width:820px){.posts{grid-template-columns:1fr}}
.exts{margin-top:2.2rem;border-top:1px solid var(--line)}
.ext{display:grid;grid-template-columns:190px 1fr auto;gap:1.4rem;align-items:baseline;padding:1.2rem .2rem;border-bottom:1px solid var(--line);color:var(--navy);transition:background .15s}
.ext:hover{color:var(--rust);background:var(--sky-tint)}
.ext-src{font-family:var(--fb);font-weight:700;font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:var(--navy-45)}
.ext:hover .ext-src{color:var(--rust)}
.ext-title{font-size:clamp(1.02rem,1.5vw,1.18rem);line-height:1.3}
.ext-arrow{color:var(--navy-45);font-size:1.05rem}.ext:hover .ext-arrow{color:var(--rust)}
@media(max-width:640px){.ext{grid-template-columns:1fr auto;gap:.35rem 1rem;padding-inline:0}.ext-src{grid-column:1/-1}}
.founder{display:grid;grid-template-columns:230px 1fr;gap:2.6rem;align-items:center;margin-top:.4rem}
.founder img{width:230px;height:230px;border-radius:50%;object-fit:cover;background:#e7e2da;box-shadow:0 12px 34px rgba(27,40,54,.16)}
.founder .role{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--rust);margin-bottom:.6rem;display:block}
.founder h2{margin-bottom:.8rem}
@media(max-width:720px){.founder{grid-template-columns:1fr;gap:1.5rem;justify-items:center;text-align:center}.founder img{width:180px;height:180px}}
.arthero{background:var(--navy);color:var(--white);padding:clamp(2.6rem,6vw,4.4rem) 0 clamp(1.8rem,4vw,2.8rem);position:relative;overflow:hidden}
.arthero::after{content:"";position:absolute;right:-90px;top:-90px;width:360px;height:360px;border-radius:50%;background:radial-gradient(circle,rgba(93,139,179,.28),transparent 70%);pointer-events:none}
.arthero .article{position:relative;z-index:1}
.arthero .crumb,.arthero .crumb a{color:rgba(250,247,242,.72)}
.arthero .eyebrow{color:var(--suede)}
.arthero h1{color:var(--white)}
.arthero .ameta{color:rgba(250,247,242,.72)}
.arthero .deck{color:rgba(250,247,242,.92)}
.snapshot{display:grid;grid-template-columns:1.5fr 1fr;gap:2.4rem;align-items:center;background:linear-gradient(180deg,var(--sky-tint),transparent);border:1px solid var(--line);border-radius:14px;padding:2.2rem 2.3rem}
.snapfeat{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.75rem}
.snapfeat li{position:relative;padding-left:1.5rem;color:var(--navy-70);font-size:.96rem}
.snapfeat li::before{content:"";position:absolute;left:0;top:.55em;width:8px;height:8px;border-radius:50%;background:var(--rust)}
@media(max-width:760px){.snapshot{grid-template-columns:1fr;padding:1.7rem}}
/* article */
.article{max-width:70ch;margin-inline:auto}
.article h1{font-size:clamp(2.4rem,5vw,3.7rem);margin-bottom:1rem}
.ameta{font-family:var(--fb);font-weight:700;font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;color:var(--navy-45);margin-bottom:2rem;display:block}
.article .deck{font-family:var(--fb);font-weight:300;font-size:clamp(1.2rem,2vw,1.5rem);line-height:1.5;color:var(--navy-70);margin-bottom:2.4rem}
.prose p{margin-bottom:1.3rem;font-size:1.08rem;line-height:1.7}
.prose h2{font-size:clamp(1.6rem,2.6vw,2.1rem);margin:2.4rem 0 .9rem}
.prose ul,.prose ol{margin:0 0 1.3rem 1.3rem}.prose li{margin-bottom:.5rem;line-height:1.6;color:var(--navy)}
.prose strong{color:var(--navy)}
.prose blockquote{border-left:3px solid var(--rust);padding-left:1.4rem;margin:1.8rem 0;font-family:var(--fb);font-weight:300;font-style:italic;font-size:clamp(1.3rem,2.2vw,1.7rem);line-height:1.4;color:var(--navy)}
.prose .src{font-size:.85rem;color:var(--navy-45)}
.article-cta{margin-top:2.8rem;padding-top:2.2rem;border-top:1px solid var(--line)}
/* ways */
.wayblock{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.5rem,4vw,3rem);align-items:start;padding-block:clamp(1.6rem,3vw,2.4rem)}
.wayblock+.wayblock{border-top:1px solid var(--line)}
.waynum{font-family:var(--fd);font-size:clamp(2rem,4vw,3rem);color:var(--sky);line-height:1}
.wayblock h2{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:.4rem}.wayblock .lede{margin-bottom:.8rem}.wayblock .btn,.wayblock .tlink{margin-top:1.1rem}
/* audit steps + pricing + faq */
.steps3{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;margin-top:2.4rem}
.st{border-top:2px solid var(--rust);padding-top:1rem}.st .stn{font-family:var(--fd);font-size:1.3rem;color:var(--rust)}
.st .stw{font-family:var(--fb);font-weight:700;font-size:.7rem;letter-spacing:.06em;text-transform:uppercase;color:var(--navy-45);display:block;margin:.4rem 0}.st h3{margin-bottom:.4rem}.st p{color:var(--navy-70);font-size:.95rem}
@media(max-width:760px){.steps3{grid-template-columns:1fr}}
.ptable{margin-top:2.4rem;border-top:1px solid var(--line)}
.prow{display:grid;grid-template-columns:1fr 1.7fr;gap:1.4rem;padding:1.4rem 0;border-bottom:1px solid var(--line);align-items:center}
.mapwrap{margin-top:2.4rem;border:1px solid var(--line);border-radius:12px;overflow:hidden}.mapwrap iframe{width:100%;height:380px;border:0;display:block;filter:grayscale(.2)}
.prow .pn h3{color:var(--navy)}.prow .pn span{font-size:.9rem;color:var(--navy-70)}.prow .pg{color:var(--navy-70);font-size:.95rem}.prow .pa{font-family:var(--fd);font-size:clamp(1.8rem,3vw,2.4rem);color:var(--rust)}
@media(max-width:760px){.prow{grid-template-columns:1fr;gap:.4rem}}
.faqs{display:grid;grid-template-columns:repeat(2,1fr);gap:1.8rem;margin-top:2rem}.faq h3{color:var(--navy);font-size:1.3rem;margin-bottom:.4rem}.faq p{color:var(--navy-70)}
@media(max-width:760px){.faqs{grid-template-columns:1fr}}
/* specialisms */
.spec{list-style:none;margin-top:2.4rem;display:grid;grid-template-columns:1fr 1fr;gap:0 3rem}
.spec li{padding:1.1rem 0;border-top:1px solid var(--line)}
.spec .r{font-family:var(--fb);font-weight:700;font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;color:var(--rust)}
.spec .t{font-family:var(--fd);font-size:clamp(1.3rem,2.4vw,1.8rem);color:var(--navy);display:block;margin:.2rem 0}.spec p{color:var(--navy-70);font-size:.95rem}
@media(max-width:760px){.spec{grid-template-columns:1fr}}
.reasons3{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;margin-top:2.4rem}.reason{border-top:2px solid var(--rust);padding-top:1rem}.reason h3{color:var(--navy);margin-bottom:.4rem}.reason p{color:var(--navy-70);font-size:.95rem}
@media(max-width:760px){.reasons3{grid-template-columns:1fr}}
/* contact */
.contact-2{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(2rem,5vw,4rem);align-items:start}
@media(max-width:820px){.contact-2{grid-template-columns:1fr}}
.cfacts{list-style:none;display:grid;gap:1rem;margin-top:1.6rem}.cfacts .k{font-family:var(--fb);font-weight:700;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--rust);display:block}
.cform{background:#fff;border:1px solid var(--line);border-radius:10px;padding:clamp(1.5rem,4vw,2.4rem);display:grid;gap:1rem}
.cform label{font-family:var(--fb);font-weight:700;font-size:.78rem;text-transform:uppercase;letter-spacing:.04em;color:var(--navy);display:block;margin-bottom:.3rem}
.cform input,.cform textarea,.cform select{width:100%;font-family:var(--fb);font-size:1rem;padding:.7rem .9rem;border:1.5px solid var(--line);border-radius:0;background:var(--white);color:var(--navy)}
.cform textarea{resize:vertical}.cgrid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}@media(max-width:640px){.cgrid{grid-template-columns:1fr}}
.formnote{font-size:.82rem;color:var(--navy-45)}
/* legal */
.legal{max-width:72ch}.legal p{margin-bottom:1.1rem;color:var(--navy-70)}.legal h2{font-size:1.5rem;margin:2rem 0 .7rem;color:var(--navy)}.legal ul{margin:0 0 1.2rem 1.2rem;color:var(--navy-70)}.legal li{margin-bottom:.5rem}