Five LVMH beauty brands. 120 countries. One playbook.
Kendo’s portfolio, Fenty Beauty and Marc Jacobs Beauty among them, needed to expand globally at pace. A platform migration had knocked out critical SEO traffic, and paid search was running at a loss.
The starting context
The LVMH-owned Kendo group runs several of beauty’s most recognisable names, including Fenty Beauty, Marc Jacobs Beauty, Ole Henriksen, Lip Lab and Kat Von D Beauty. The brief was a playbook for rapid global expansion across 120 countries.
Where they were stuck
- A new brand launch to stand up from scratch
- An eCommerce platform migration that had disrupted critical SEO traffic
- High brand cost-per-click
- A paid search and shopping programme running unprofitably
What the network did
We built a global SEO framework for Fenty Beauty and rebuilt the paid search programme for Marc Jacobs Beauty. Underneath both, we stood up a single analytics engine across five brands and 120 countries, linking digital performance to in-store, and giving the board one view to test, learn and grow from.
Know where you stand before you spend.
Start with an audit. A fixed-scope diagnostic that tells you what to fix first, and what it is worth fixing.
Start with an audit