What we are learning, written down.
Field notes on data, AI, security and growth, and what they mean for the people making decisions this quarter. New pieces land one at a time.
How to Show Up When Your Buyers Ask AI: A Practical AEO Guide (2026)
Your buyers now ask ChatGPT, Gemini, and Google's AI for a shortlist long before they reach your site. If your brand is not one of the names in that answer, you are invisible at the moment the decision is made.
SecurityWhere AI Widens Your Attack Surface: A Security Guide for Leaders (2026)
Every AI tool, integration, and agent you add is a new door into your business. Most organisations are adopting AI far faster than they are governing it. That gap is the risk.
CultureWhy Your Team Runs From AI: The Avoidant Mind at Work (2026)
The biggest blocker to AI in most organisations is not technical. It is human. People are not lazy or anti-technology. They are afraid: of looking incompetent, of being judged, of being replaced.
Data & AIAI in the travel industry: your ticket to transformation
Travel roared back to $10.9T and six in ten execs are betting on AI. The winners will be the ones whose data is ready for it.
Data & AIData layovers: the hidden cost of systems that do not talk
Four touchpoints, and your systems still cannot see all four. Fragmentation, not technology, is the real drag on the travel experience.
GrowthSignal blindness: the revenue you lose by not listening
Every signal said quiet luxury for two. The system sent adventure tours and a beachfront hotel two miles inland.
Data & AIOne trip, many systems: closing third-party blind spots
To the customer it is one journey. A four-hour delay reveals how many disconnected systems it really is.
CultureAI will not replace your people. Not upskilling them will.
Even the slickest AI deployment cannot save your margins if your team does not know how to work with it.
CultureThe AI-ESG paradox: accelerator or wrecking ball?
Training one model can emit as much carbon as 300 New York to San Francisco flights. Whether AI helps or harms your ESG goals comes down to intent and governance.
Data ArchitectureYour AI is only as strong as the data beneath it
92% of companies are increasing AI investment. Only 1% are ‘mature’. The gap is data architecture, not models.
Clean data connections for smarter investment decisions
How connected data turns guesswork into confident calls.
A five-step framework for AI-ready data
The sequence we run to get a data estate ready for AI.
Tackling limited data visibility
When you cannot see your data, you cannot trust it. Here is the fix.
Where AI widens your attack surface
Every integration and model is a new door. What to lock first.
What it takes to show up in an AI answer
SEO gets you ranked. AEO and GEO get you cited. Here is the difference, and the method.
Upskilling your people for an AI-powered era
The best AI strategy fails if your people are not on board. A field guide to bringing them with you.
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Published elsewhere
Selected writing and features from across the industry press.